Gabriela Paixão — Social Media & Creative Strategy

Collect them all

The content deck.

Six formats, real work from real brands. Drag to browse, tap a card to flip it and find out what it's best for.

0 / 6 cards flipped

Side quest · 4 steps

Plan your brand mission.

Answer three quick questions and get a starter content plan you can send straight to me as a brief.

Power-up 01 · UGC & ads

Authentic, on-camera content that shows off your product, brand, service or venue: unboxing, testimonial, product demo, tour, behind the scenes.

Power-up 02 · Social media management

Editorial and posting calendars, static posts, Canva design and niche memes, all built to grow awareness and reach.

Power-up 03 · Creative strategy

Trend-led campaigns, paid ads, influencer collabs and performance analysis, so every post has a reason to exist.

Boss level

FLO Tracker: viral-first content.

Freelance content creator since 04/2024. Social and ad content built around trends: VOX POPs, office sketches and interviews with professionals, planned and shot remotely and in person at the company HQ in London.

300K+views

70K+likes

3signature formats

HQLondon shoots

Want a run like this? →

Flo content: romanticizing my health journey

Flo content: creator with glowing face effect

Flo content: I blamed burnout but really

Side quest

Winalist · Social Media Manager & Full-Time Content Creator

02/2025 – 06/2025. Ran social media, short-form content, paid ads and influencer collaborations to boost brand awareness and sales, captured tourism content worldwide showcasing unique wine experiences, and analysed performance to refine strategy.

Skill tree

Level-ups unlocked.

Always training. Acting is what makes me natural on camera; the rest is what makes the content strategic.

01October 2024

Acting course

The Unseen Academy, London. Sharper on-camera presence, delivery and script performance.

022025

The Art of Storytelling

University of Navarra. Turning a brand message into something people follow to the end.

032025

UX/UI Design

IBM and SkillUp EdTech (Coursera). Usability and visual principles that make content and journeys clearer.

042025

Agile & Scrum

IBM (Coursera). Planning, iterating and collaborating in sprints with product teams.

Content creationVideo editingScript writingAdobeFigmaCanvaPortugueseEnglish

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Partnership unlocked

Let's make your brand unskippable.

Available full-time and open to B2B collaborations. Tell me about your brand and I'll come back with ideas.

ugc.gabrielap@gmail.com

Send an email @gabrielapassion

I turn brands into scroll-stoppers.

The numbers behind the fun.